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The Need for Ecommerce Speed

Speed, simplicity and usefulness are the defining characteristics of great Web brands. – Gerry McGovern GQ magazine did a test where they reduced page load times from 7 seconds to 1.5 seconds.  Unique visitors increased from 6 million to 11 … Continued

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Getting Attention vs Giving Attention

In marketing, you hear a lot about getting attention and engagement. According to web usability expert Gerry McGovern, engagement is a poor metric to track if your goal is website conversions. Getting attention and engagement, he explains, are holdovers from … Continued

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Why Simple Website Design is Hard

Steve Jobs stated: Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. This … Continued

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